Saltwater GIRL

Saltwater GIRL (SWG) is a glossy lifestyle magazine that offers free-thinking teenage girls an empowering, positive alternative to mainstream media offerings. SWG targets the 17-year-old girl by delivering aspirational content in a unique and authentic way, with a 99% female gender bias and a primary readership of 14-19 years. The SWG reader is a self-assured style leader who hails from the top end of the LSM spectrum. She is proudly South African and firmly believes in keeping it real. In addition to the print product, SWG boasts an interactive online component, cutting edge mobile media and a forward-thinking events division in a bid to further engage with readers in a relevant and interactive way.

Webtuiste: www.swg.co.za

Kontak ons

Posisie: Editor

Naam: Bryony McCormick

Telefoon: +27 (0)31 533 7600

E-pos: Hierdie e-pos adres is teen spambotte beskerm, jy moet JavaSkrip op jou webblaaier ontsper om dit te kan sien

Posisie: Associate Publisher

Naam: Sally Cook

Telefoon: +27 (0)31 533 7600

E-pos: Hierdie e-pos adres is teen spambotte beskerm, jy moet JavaSkrip op jou webblaaier ontsper om dit te kan sien

Posisie: Advertising

Naam: Doug Browne

Telefoon: +27 (0)31 533 7600

E-pos: Hierdie e-pos adres is teen spambotte beskerm, jy moet JavaSkrip op jou webblaaier ontsper om dit te kan sien

Deel Saltwater GIRL Op

Tariefkaart

pdf Saltwater Girl Ratecard 2011_02.pdf

Vinnige Feite

The SWG readership is 127 000 (AMPS 2010).

Despite having strong roots in the aspirant surf and beach culture, SWG sells over 35% in Gauteng.

The magazine has a 39% black, a 50% white, a 9% coloured and 4% Indian readership

SWG has a reader base with high disposable income. 71% of SWG readers come from LSM 8 -10.

31% of SWG readers come from LSM 10 alone, the highest out of the teen female magazine category.

All of SWG readers have one mobile phone. 30% have two, or more.

The SWG bot on Mxit has over 120 000 contacts actively engaging with the weekly content posted.