Media24’s corporate social responsibility (CSR) strategic framework is aligned with the company strategy of remaining relevant and useful to consumers and clients and creating value for its shareholders. As a media leader in South Africa, we are committed to connecting our brands to people and we aim to be of service to the communities in which we operate. CSR is more than philanthropy to us; it is derived from our business objectives and our CSI projects are created and implemented with a view to driving commercial and brand value.
Our three-year strategy (2015 to 2018) focuses on education, enterprise development, health, skills development, arts and culture and brand-building.
WeCan24 is a mobile-based digital school news network developed by Media24. We visit schools nationwide and provide training to aspiring young journalists with a keen interest in the media industry. With WeCan24 we give them the tools to set up their own digital school news platform.
Through our internal Volunteers24 programme, our staff members are given the opportunity to support numerous CSR initiatives and give something back to society and people in need.
Sponsorships supporting arts and culture
Media24 is a keen supporter of the arts and was a founding sponsor of the Klein Karoo Nasionale Kunstefees (KKNK), Aardklop and Vryfees. We also support various smaller festivals.
Enterprise development initiatives
Media24 has joined hands with the innovative Clothes to Cash Exchange (C2CX) project, as well as the ForwardFund to support local small business and entrepreneurial development.
C2CX collects unwanted clothes to support micro entrepreneurs and entrepreneurs with disabilities. The ForwardFund is a registered independent fund that assists small businesses with seed capital. It aims to develop skills and encourage entrepreneurship, enterprise development and social-change initiatives.
For sponsorships, or for further information on Media24’s CSR strategy, please contact:
Adrie Jurgensen, Group Manager: Corporate Social Responsibility
T: 021 406 2548