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Corporate Initiatives

Media24 aims to be a responsible corporate role player by making a constructive and sustainable contribution to the South African economy and business sector. To this end the company has several strategic priorities, including social responsibility, transformation, employment equity, a products and services procurement policy, an HIV/Aids policy and good business practices such as a whistle-blower policy and an integrity charter.

Media24’s skills development strategy involves both expanding the talent pool for the media industry (through apprenticeships, learnerships, bursaries and internships) and deepening the talent pool within the company (through internal and external training, coaching and mentoring).

Media24 Academy

In 2008 one of South Africa’s legendary editors Mathatha Tsedu launched the Media24 Academy and a year later 29 intern journalists graduated after 12 months of intensive training and work experience.
Today the Media24 Academy continues this fine tradition but its focus has shifted to reflect broader changes here at Media24 – from a pure print business to a print, digital content and ecommerce business. So while the Media24 Academy still works with top journalism graduates from around the country, we also attract the cream of the crop from fields as diverse as computer science, commerce and multimedia production.

The Media24 Academy has two main roles:

  • to grow future leaders through our Graduate Programme, long-term internships and post-graduate bursaries
  • to work with current staff in different divisions to develop their skills and enhance their careers

Media24 Academy Graduate Programme
The Media24 Academy runs two internship programmes, one a 12-month internship in our digital and ecommerce businesses; the other a two-year bursary programme for computer science and journalism graduates. Both begin with an intensive three-week Graduate Programme where candidates meet leaders from across the business, work in innovation hubs and attend skills courses. Before being thrown into the deep end, the Media24 Academy provides an insight into the world of work – the perfect platform for graduates to launch their careers.  

For more on our Internships, please click here. Or email us directly on academy@media24.com

Corporate social investment

Media24’s skills development strategy involves both expanding the talent pool for the media industry (through apprenticeships, learnerships, bursaries and internships) and deepening the talent pool within the company (through internal and external training, coaching and mentoring). The expansion of Media24’s volunteerism programme was the key focus during the past financial year.  Media24 employees countrywide were involved in a number of initiatives which included the most recent Sailor-themed Casual Day programme, our eventful Mandela Day which saw hundreds of staffers countrywide assisting in the packaging of snack packs for the Matha a Bana project in aid of child rape survivors, the CSI donation of R94 000 in partnership with Mediclinic, to Badisa, our Take a Girl Child to Work day project and our largest flagship project, ‘Giving you space to Grow’. This  multi-million rand project was given to selected non-profit organisations and small businesses as a boost by making advertising space to the value of R24 million available to them, allowing them to market their services and projects in Media24’s newspapers, magazines and online titles. This ‘Giving you space to Grow’ project is a focused initiative to combine the efforts of the media company’s myriad social investments under one umbrella and to make a significant difference in the visibility of these 24 organisations and businesses.

We also assist in funding The Rachel’s Angels empowerment project which aims to contribute towards the building of excellence in high school education in the Western Cape. The Rachel’s Angels Trust is an empowerment project that focuses on the holistic development of grade 11 and 12 learners from Western Cape schools with the help of a mentor, a senior Stellenbosch University student. This two-year development project focuses on the academic, social and emotional development of learners and the rewarding of the university students with empowerment shares in Media24. The programme includes regular campus visits, attending lectures and exposure to the world of business in the form of an entrepreneurial day, where learners are required to develop business plans and run a small business. Through this process – experiential learning, mentoring by peers, exposure to academic life and the realities of the business world – students and learners are taught skills that will adequately equip them to play a meaningful role in society.

Media24 is also a keen supporter of the arts and has been a founding sponsor of the KKNK, Aardklop, Volksblad and Suidoosterfees festivals.  The company’s contribution is specifically focused on providing opportunities for emerging young artists and making productions accessible to previously disadvantages communities.  In particular, Media24 supports the development of several high school prescribed reading books into stage productions which attract thousands of learners to city-based theatres each year.

Good business practices

In line with good corporate governance and its goal to become an employer of choice, Media24 has implemented a number of business practices and policies in support of this goal.

Media24 introduced a comprehensive strategy to manage HIV/Aids in the workplace which includes training and information workshops to all its business units throughout the country; the distribution of condoms; free HIV/Aids testing and counselling and establishing employee task teams to facilitate the process.

On 1 April 2010, all Media24-owned offices, buildings and production plants have been declared smoke-free.  This is in line with the company’s overall employee wellness programme.

Media24 has a voluntary prepaid, confidential employee assistance programme that offers problem identification and reference services to employees and their family members. Counsellors provide support and guidance for a wide range of problems including family and relationship problems, alcohol and drug abuse, emotional or stress-related problems, conflict in the workplace and serious medical problems or illnesses.

Media24’s whistleblower policy helps to create a culture of disclosure, enabling staff and external stakeholders to report criminal or improper conduct.

The Media24 Integrity Charter endorses ethical principles for every aspect of the company’s business operations, employment practices and personnel management. It encompasses personal, professional and organisational integrity and forms part of the Naspers group’s code of ethics

Corporate initiatives

Media24 aims to be a responsible corporate role player by making a constructive and sustainable contribution to the South African economy and business sector. To this end the company has several strategic priorities, including social responsibility, transformation, employment equity, a products and services procurement policy, an HIV/Aids policy and good business practices such as a whistle-blower policy and an integrity charter.

Media24’s skills development strategy involves both expanding the talent pool for the media industry (through apprenticeships, learnerships, bursaries and internships) and deepening the talent pool within the company (through internal and external training, coaching and mentoring).

Media24 Journalism Academy

Media24 established a journalism academy which manages long-term journalism internships, postgraduate bursaries and training of Media24 journalists.  In January 2009, 29 interns graduated from the Academy after a year's training and work experience at the company's newspapers, magazines and online media.  The Academy is headed by acclaimed journalist and former City Press editor,  Mathatha Tsedu. . Forty-five beneficiaries are currently included in the 2010 Academy programme i.e. 12 learners, 16 trainees and  17 bursary holders


Corporate social investment

The expansion of Media24’s volunteerism programme was the key focus during the past financial year.  Over 200 employees were involved in a number of initiatives which included upgrading the community, administration and computer centres of a primary school and developing a green-initiative in Elsies River, Cape Town; raising funds for an HIV/Aids project in KwaZulu-Natal by climbing Mount Kilimanjaro, several toy drives for preschools and support for the Unite Against Crime intiative.

Media24’s magazines and newspapers annually provide editorial and advertising space in excess of R20million to hundreds of community-based and non-governmental organizations throughout South Africa.  In this way, information is shared and public awareness created around a number of issues including crime prevention, poverty, education, health and job creation.

Media24 is a keen supporter of the arts and has been a founding sponsor of the KKNK, Aardklop, Volksblad and Suidoosterfees festivals.  The company’s contribution is specifically focused on providing opportunities for emerging young artists and making productions accessible to previously disadvantages communities.  In particular, Media24 supports the development of several high school prescribed reading books into stage productions which attract thousands of learners to city-based theatres each year.



Transformation and Scorecard
(MEDIA24 SCORECARD DOWNLOAD)

·    Media24 retained its level 4 rating despite cutbacks and headcount reduction due to the recession

·    Media24 is now rated as a value added supplier allowing customers to claim 125% of spend as BEE spend which is equivalent to a level 2 rating

·    Media24 increased its Management and Control score through the appointment of a black female as company secretary

·    In the management bands (grades C-E) an improvement of employment equity aggregate from 34% to 35% black people achieved.

·    Skills development expenditure for the period April – January 2010 recorded of R12 million, of which 30% or R3,6 million was spent on black beneficiaries.   

·    4 928 employees received training, of which 53% are black (26% black men and 28% black women)


·    127 bursaries were awarded to Media24 employees for part-time study in 2010. 72% of bursary recipients are black employees and 38% of recipients are black female employees


2. GOOD BUSINESS PRACTICES

In line with good corporate governance and its goal to become an employer of choice, Media24 has implemented a number of business practices and policies in support of this goal.

Media24 introduced a comprehensive strategy to manage HIV/Aids in the workplace which includes training and information workshops to all its business units throughout the country; the distribution of condoms; free HIV/Aids testing and counselling and establishing employee task teams to facilitate the process.

On 1 April 2010, all Media24-owned offices, buildings and production plants have been declared smoke-free.  This is in line with the company’s overall employee wellness programme.




Media24 has a voluntary prepaid, confidential employee assistance programme that offers problem identification and reference services to employees and their family members. Counsellors provide support and guidance for a wide range of problems including family and relationship problems, alcohol and drug abuse, emotional or stress-related problems, conflict in the workplace and serious medical problems or illnesses.

Media24’s whistleblower policy helps to create a culture of disclosure, enabling staff and external stakeholders to report criminal or improper conduct.

The Media24 Integrity Charter endorses ethical principles for every aspect of the company’s business operations, employment practices and personnel management. It encompasses personal, professional and organisational integrity and forms part of the Naspers group’s code of ethics.