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Corporate Social Responsibility

We have focused our attention by getting involved with fewer projects, while promoting greater involvement from our diverse publications and various business units.

One example is the Media24 Rachel’s Angels mentorship project where several of our business units and publications have joined forces with the Stellenbosch University to make this project a huge success. The Rachel’s Angels Trust is an empowerment project that focuses on the holistic development of grade 11 and 12 learners from Western Cape schools with the help of a mentor, a senior Stellenbosch University student. This two-year development project focuses on the academic, social and emotional development of learners.
Media24 publications, including Drum, Destiny Man, Daily Sun and Ads24, also supported a similar Eastern Cape project, the Inkwenkwezi Trust.

Volunteer projects supported by Media24 included making more than 10 000 sandwiches in 67 minutes on Madiba Day, as well as collecting toys for toddlers as part of the annual Toy-Toy project, donating a recycled shipping container as additional classroom for a pre-school centre, supporting the annual CANSA Shavathon and several other smaller projects.

Media24 recently also donated used furniture to more than 30 non-profit organisations and helped four small businesses in this industry with donations as part of a once-off furniture project.

The business’s Books division again donated books to various organisations, while newspapers, magazines and our internet business division assisted organisations with lowered advertising rates or free exposure. The organisations that benefited include Childline, CHOC House, the Sunflower Fund, WWF, Childline, Habitat for Humanity, NSRI and Reach for a Dream.

Staff this year also had the opportunity to attend classes to learn Xhosa and Zulu, support international initiatives such as Earth Hour and support various fun walk and run events.

Media24’s continued support of the arts can clearly be seen in our support of and involvement with the Klein Karoo Nasionale Kunstefees, Die Burger Suidoosterfees and Aardklop arts festival to name but a few. Literacy projects such as the Zululand Fever Spelling Bee, “die Beeld Geletterdheidsweek” , “Leer & Presteer” and the “Stigting vir Afrikaans” also formed part of Media24’s support to educational projects during the past year.