Front Shop

Front Shop is one of the leading magazines in the retail pharmaceutical industry.  Front Shop’s aim is to educate pharmacy staff and to empower them with sound product knowledge and skills to maximise productivity. Articles are written by qualified authors in various categories and are overseen by a panel of pharmacists and relevant specialists.  The magazine provides a focussed, cost effective and channelled approach in reaching the people selling and recommending manufacturers’ products.

Manufacturers can utilise Front Shop to back up any face-to-face marketing efforts with editorial, as well as brand awareness through advertising. It is the ideal vehicle to ensure that marketing campaigns are enhanced at pharmacy level. The Pharmacy Assistant of the year competition is a prestigious event into which hundreds of pharmacy staff enter. It is a valuable tool for manufacturers to enhance product knowledge.  The competition stimulates top-of-mind recall and thus increases market share.  Front Shop received the PICA award for the best Business-to-Business magazine four times in the last five years.  Research showed that almost 90% of pharmacy staff would choose Front Shop over other pharmacy magazines.

Contact us

Position: Editor

Name: Isabel de Carvalho

Phone: +27 (0)82 826 1819 

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Position: Publisher

Name: John Woodford

Phone: +27 (0)83 2994580

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Position: Head of Sales

Name: Annette McFarlane

Phone: +27 (0)082 826 1620

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Fast Facts

  • Front Shop is a monthly publication and distributed to all retail pharmacies in South Africa free of charge
  • The survey also showed that 93% of readers read Front Shop from cover to cover and that 86% of readers keep Front Shop indefinitely for future reference.
  • The latest ABC figure is 3 174