Saltwater GIRL

Saltwater GIRL (SWG) is a glossy lifestyle magazine that offers free-thinking teenage girls an empowering, positive alternative to mainstream media offerings. SWG targets the 17-year-old girl by delivering aspirational content in a unique and authentic way, with a 99% female gender bias and a primary readership of 14-19 years. The SWG reader is a self-assured style leader who hails from the top end of the LSM spectrum. She is proudly South African and firmly believes in keeping it real. In addition to the print product, SWG boasts an interactive online component, cutting edge mobile media and a forward-thinking events division in a bid to further engage with readers in a relevant and interactive way.

Contact us

Position: Editor

Name: Bryony McCormick

Phone: +27 (0)31 533 7865

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Position: Associate Publisher

Name: Sally Cook

Phone: +27 (0)31 533 7878

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Position: Sales Director

Name: Craig Nicholson

Phone: +27 (0)11 322 0731

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Position: Business Manager (Lifestyle)

Name: Denise Wilkinson

Phone: +27 (0)11 322 0771

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Position: Business Manager (KZN)

Name: Eugene Marais

Phone: +27 (0)31 566 4178

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Position: Business Manager: Digital

Name: Terance Winson

Phone: +27 (0)21 443 9418

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Position: Sales Manager (JHB)

Name: Jane Ruinard

Phone: +27 (0)83 383 1756

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Position: Sales Manager (CPT)

Name: Abigail Wilmot

Phone: +27 (0)83 212 1141

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Position: Direct Sales Manager (National)

Name: Danie Nell

Phone: +27 (0)82 859 0542

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Position: Circulation Manager

Name: Riaan Weyers

Phone: +27 (0)21 443 9964

Rate Card

Fast Facts

The SWG readership is 127 000 (AMPS 2010).

Despite having strong roots in the aspirant surf and beach culture, SWG sells over 35% in Gauteng.

The magazine has a 39% black, a 50% white, a 9% coloured and 4% Indian readership

SWG has a reader base with high disposable income. 71% of SWG readers come from LSM 8 -10.

31% of SWG readers come from LSM 10 alone, the highest out of the teen female magazine category.

All of SWG readers have one mobile phone. 30% have two, or more.

The SWG bot on Mxit has over 120 000 contacts actively engaging with the weekly content posted.