Contact us
Position: Editor
Name: Bryony McCormick
Phone: +27 (0)31 533 7600
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Position: Associate Publisher
Name: Sally Cook
Phone: +27 (0)31 533 7600
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Position: Advertising
Name: Doug Browne
Phone: +27 (0)31 533 7600
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Rate Card
Fast Facts
The SWG readership is 127 000 (AMPS 2010).
Despite having strong roots in the aspirant surf and beach culture, SWG sells over 35% in Gauteng.
The magazine has a 39% black, a 50% white, a 9% coloured and 4% Indian readership
SWG has a reader base with high disposable income. 71% of SWG readers come from LSM 8 -10.
31% of SWG readers come from LSM 10 alone, the highest out of the teen female magazine category.
All of SWG readers have one mobile phone. 30% have two, or more.
The SWG bot on Mxit has over 120 000 contacts actively engaging with the weekly content posted.






