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Position: Editor
Name: Bryony McCormick
Phone: +27 (0)31 533 7865
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Position: Associate Publisher
Name: Sally Cook
Phone: +27 (0)31 533 7878
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Position: Sales Director
Name: Craig Nicholson
Phone: +27 (0)11 322 0731
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Position: Business Manager (Lifestyle)
Name: Denise Wilkinson
Phone: +27 (0)11 322 0771
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Position: Business Manager (KZN)
Name: Eugene Marais
Phone: +27 (0)31 566 4178
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Position: Business Manager: Digital
Name: Terance Winson
Phone: +27 (0)21 443 9418
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Position: Sales Manager (JHB)
Name: Jane Ruinard
Phone: +27 (0)83 383 1756
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Position: Sales Manager (CPT)
Name: Abigail Wilmot
Phone: +27 (0)83 212 1141
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Position: Direct Sales Manager (National)
Name: Danie Nell
Phone: +27 (0)82 859 0542
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Position: Circulation Manager
Name: Riaan Weyers
Phone: +27 (0)21 443 9964
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Fast Facts
The SWG readership is 127 000 (AMPS 2010).
Despite having strong roots in the aspirant surf and beach culture, SWG sells over 35% in Gauteng.
The magazine has a 39% black, a 50% white, a 9% coloured and 4% Indian readership
SWG has a reader base with high disposable income. 71% of SWG readers come from LSM 8 -10.
31% of SWG readers come from LSM 10 alone, the highest out of the teen female magazine category.
All of SWG readers have one mobile phone. 30% have two, or more.
The SWG bot on Mxit has over 120 000 contacts actively engaging with the weekly content posted.
