Media24's Lifestyle magazines take a virtual lead

Bicycling, Sports Illustrated and FHM are the first magazines in South Africa to use the Aurasma app to create virtual covers. In the July issues of the magazines readers can watch the covers come alive using the free app available for iPad, iPhone and Android smart phones. Bicycling gear editor Neil Gardiner introduces the Cannondale Evo, the lightest road bike in the world, while Jean de Villiers elaborates on the Super Rugby story on him in Sports Illustrated.

FHM's cover features the winner of FHM's 100 Sexiest Women in the World 2012, Genevieve Morton. "The great thing about Aurasma is that it's a lot simpler for users to access content than with other AR (augmented reality) apps," head of new media for the Lifestyle brands Renato Balona says.