A festive-season treat: VIA now in high definition

6 December 2016

Afrikaans lifestyle channel VIA (DStv channel) has taken some great strides in 2016. Since its launch in November last year, VIA has grown its primetime audience by 60% – and starting this month fans of the channel are in for an extra treat: the channel is now available in high definition.

From 1 December, viewers will be able to enjoy all VIA programmes in HD. Everything that is beautiful on VIA just gets more beautiful in HD: The food even more delicious, the weddings are more luxurious and the décor is brighter.

“Media24’s lifestyle channel VIA has launched 58 local productions over the past year, we have exceeded our viewership targets and we have created a new platform for a younger and more diverse group of Afrikaans viewers. The introduction of HD is the cherry on top of a fantastic year,” Izelle Venter, channel head of VIA, says.

TV schedules for VIA are available in Afrikaans newspapers, Huisgenoot, tvplus, on viatv.co.za and dstv.com. Follow VIA TV on Facebook and on Twitter at @viatv to stay in touch with the latest developments.

VIA’s target is Afrikaans families who enjoy food, style and relationships.