Media24 appoints new general manager for Lifestyle division

31 March 2017

Raj Lalbahadur, previously CFO of Media24 Lifestyle, has been appointed the general manager of this division effective 1 April, Media24 announced today.

“Raj knows the magazine media business inside out, from the technical side to the crucial role of editorial teams and advertisers at our portfolio of market-leading brands,” says Esmaré Weideman, CEO of Media24. “He has the right experience and skills required to lead the division at a time when the company is transitioning to be the leading digital publisher in Africa while also running a highly successful print media business.”

The position became vacant when Media24 consolidated its print media operations – newspapers, magazines and distribution – into a single division under the leadership of Ishmet Davidson in October 2016.

“Under Raj’s direction Lifestyle has built a track record of sustained publishing and financial excellence and operational efficiency, and he is widely respected for his fair leadership and sharp business acumen,” says Ishmet. “The industry is facing an exciting but also challenging future and Lifestyle is in really good hands with him at the helm. I wish him all the best and look forward to working closely with him in his new role.”

Lalbahadur, who obtained a B.Com degree from Unisa and an MBA from the New York Institute of Finance, joined Media24 in 2007 as a senior financial manager after holding senior positions in, amongst others, the petroleum and paper manufacturing industries and at SARS. He was appointed CFO at Lifestyle in 2009, acted as Media24’s CFO two years ago and has been serving on several boards and special task teams and committees.

“It is a great honour to lead a division of such incredibly talented and dedicated people,” says Raj. “I look forward to building on our legacy of producing world quality magazine brands that are deeply entrenched in the South African community, serving the interests of both our large and highly engaged audiences and loyal advertisers across multiple platforms.”