News24 makes headlines again, and again, and again

News24, South Africa’s top online news brand, took to the streets of Johannesburg to show motorists just how much breaking news they may be missing.

The News24 marketing team, along with Ogilvy Cape Town, created an industrial print set-up at the corner of William Nicol Drive and Sloane Street in Bryanston. As the News24 editorial team in Cape Town fed through the latest headlines to the Johannesburg team, they printed them onto A2 headline posters and erected them onto a single street pole.

In one hour, the teams managed to put up 20 headlines, and after 12 hours an astounding 136 posters were printed and produced, showing just how much faster News24 produces news every day.