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TRUELOVE is an iconic South African fashion, beauty, and lifestyle magazine. It is an indispensable accessory that inspires, entertains, and advises modern African women.

For over 50 years, TRUELOVE magazine has served style and Black excellence in South Africa and several countries in the continent. It’s confident, outgoing, sophisticated, sexy and a mentor who represents the woman readers want to be. Readers define their own style through fashion, beauty, food, and lifestyle, making TRUELOVE an essential accessory that defines the lifestyle readers want.

Since the establishment of in September 2022, TRUELOVE is part of an umbrella online site hosting five of South Africa’s established news, sport, and lifestyle media brands alongside Soccer Laduma, KICKOFF, Daily Sun and DRUM.

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The Team
Mbali Soga
Head of Business Development & Strategic Support:
Lise Coetsee
Revenue Director
Bea van der Vyver
Operations Director
Edwina Lyners
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