31 March 2017
Media24 today announced that Henriëtte Loubser, editor of Huisgenoot, has been appointed as editor of Netwerk24. Loubser takes up her new role on 1 June 2017.
Jo van Eeden, current editor-in-chief of Netwerk24 and Media24’s Afrikaans dailies Beeld, Die Burger and Volksblad, will take up new commercial responsibilities as publisher of Netwerk24.
Netwerk24 is South Africa’s largest subscription news offering and is the digital destination for leading Media24 news brands Die Burger, Beeld, Volksblad and Rapport.
Loubser has been Huisgenoot’s editor for the past five years. She has overseen the highly successful centenary celebrations of South Africa’s biggest consumer magazine, which included several standalone publications and the movie Vir die Voëls which is already the fifth highest grossing Afrikaans film of all time. Under her leadership Huisgenoot has grown to the biggest Afrikaans digital publishing site in South Africa.
Loubser, who started her career as a journalist at Volksblad, has a wealth of editorial and publishing experience at some of Media24’s leading Afrikaans titles. She held roles as news editor and assistant editor at Huisgenoot, senior assistant editor at SARIE and deputy editor at Die Burger before being appointed as Huisgenoot editor in 2012.
Loubser says she is extremely excited about this new challenge. “Driving a successful paywall strategy for our biggest Afrikaans news asset has become a calling,” she says. “I am honoured to be tasked with building out Netwerk24 as the home for quality journalism in Afrikaans. I look forward to working with an extremely capable team.”
24.com GM Andreij Horn says Netwerk24 offers its readers news they can trust, authoritative opinions and an enriched multimedia experience through video journalism. “With Henriëtte at the helm of Netwerk24’s countrywide editorial team and Jo on the business side Netwerk24 now has a heavy-calibre team to ensure the future of news in Afrikaans.”
Van Eeden says she is looking forward to working with Loubser and taking Netwerk24 to greater heights. “We’ve built the most successful paywall model in South Africa, and the next challenge is to offer our subscribers even better bang for their buck. Henriëtte’s experience and background in newspapers and magazines makes her the perfect person to lead Netwerk24 into the next phase of its editorial growth,” she says.
Loubser’s successor will be announced in due course.